Gastronomy and glass manufacturers

Integrated NFC technology in glass design is revolutionizing the glass industry and companies, end customers and the food service industry will benefit enormously from this.

NFC technology has found its way into the glass industry

Modern glass design with innovative NFC functionality

RASTAL and smart-TEC have created the basis for pioneering glass design by integrating an NFC chip into a drinking glass. Tradition, innovation, design and quality have been combined to take glass art to the next digital level.

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The RASTAL Smartglass® is born

The NFC chip is connected to the glass using special printing technology. Each NFC chip has its own globally unique UID number, giving each RASTAL Smartglass® an unmistakable and unique identity.

Many smartphones are NFC-enabled and recognize the chip.smartphones with Android operating systems usually contain a pre-installed NFC reader.

To read the NFC chip, hold your smartphone or tablet up to the NFC chip integrated in the glass. You will be taken directly to a mobile website with product, marketing and sales information.

Advantages at all levels

Beverage industry:
Customers are reached in real time at the time of consumption and direct interaction is even possible. Event or marketing campaigns, such as competitions, free drinks, special promotions or special events, are used to bind customers to the brand. At the same time, primary data can be collected and analyzed.

Gastronomy:
Modern gastronomy has its finger on the pulse of the times, retaining existing customers and attracting new ones. With the RASTAL Smartglass®, customer communication and interaction can be improved and the administrative effort reduced at the same time. This is made possible by connecting the NFC glass to existing checkout systems. This saves time and costs.

End consumers:
These people receive up-to-date information tailored to them, with an individual approach and age-appropriate campaigns.

The VIP feeling makes guests feel that they are something special.

You tap and your NFC glass pays

This innovative idea has already passed its baptism of fire:

At the Wacken Open Air, over 70,000 visitors were able to top up the NFC chip integrated into the glass with an amount of money. The beer itself was tapped at the corresponding taps and cashless payment was made at the same time.

The smart NFC glass was held up to an NFC reader integrated into the dispensing system. The reader recognizes the NFC chip and the price of the beer is debited from the virtual credit and the dispenser is activated. A scenario that can be particularly useful at events and large-scale functions.

RASTAL Smartglass® and IDconnect: an unbeatable combination

Simply hold your smartphone or tablet in front of the NFC chip and you can quickly access IDconnect. An app is not necessary. The IDconnect mobile web app is the ideal communication tool for B2B and B2C applications

Business to Consumer (B2C):

Online, the consumer receives product-specific information, can take part in customized marketing campaigns or access online stores or social media. This increases and maintains customer loyalty. The possibilities are almost limitless.

How to use IDconnect:

  • Links to online shops
  • Save personal beverage wish list
  • Call up cocktail recipes online
  • Links to social media
  • Competitions
  • VIP guest lists
  • Special events

Business to Business (B2B):

In the business to business area, it is possible to document beverage consumption and link it to internal databases or systems. Primary data can be collected and analyzed. This informative consumer data is helpful for strategic planning in the beverage industry and gastronomy.

IDconnect is a flexible software solution that can be adapted to the customer's CI. The globally unique identification number (UID) of the NFC chip is linked to IDconnect and turns the RASTAL Smartglass® into a unique item.

Limitless entry scenarios for B2B and B2C

Mobile ordering process
A table display with an integrated NFC chip enables ordering with an NFC-enabled smartphone. It is not necessary to install an app. An uncomplicated entry-level scenario that introduces restaurants and consumers to the digital world and can be expanded.
Smart self-service
As soon as the NFC glass is held up to an NFC reader integrated into the dispensing system, it is activated. The glass is then filled with the selected drink and the defined quantity.a scenario that offers many advantages, especially at events and large-scale functions.
Cashless payment

An end-to-end beverage service can be realized if the payment process is integrated. The NFC chip integrated in the glass is topped up with credit. When the glass is held against the NFC reader of the dispensing system, the dispensing process takes place after cashless payment.

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