Adriana Ilieva
Adriana Ilieva, Product Management
Where others see individual technologies, Adriana sees the big picture.
As a product manager, Adriana works daily at the intersection of hardware, software, and a wide variety of Auto-ID and IoT technologies. Whether it’s RFID, NFC, BLE, digital product passports, or sensor technology - she maintains a comprehensive overview, evaluates new developments, and supports customers and colleagues in finding the right solution for every application. She finds it particularly exciting to explore how innovative technologies can be meaningfully combined to create real added value in practice.
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Expert in product solutions for RFID, NFC, BLE beacons, and digital twins in the Auto-ID and IoT sectors
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Specialist in the Digital Product Passport (DPP) and digital product information
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Author of a master’s thesis on the strategic alignment of the product portfolio for Auto-ID technologies at smart-TEC
What sets Adriana apart? Her curiosity. She follows technological trends with great enthusiasm, analyzes new requirements, and uses them to develop forward-looking product strategies. At the same time, she values personal interaction with customers, partners, and industry experts - because, for her, the best ideas emerge where different perspectives come together.
In her personal life, Adriana lives in Munich and takes every opportunity to get to know new countries and cultures. Thanks to her proficiency in German, English, and Bulgarian, she quickly feels at home even in international settings. For her, travel is a source of inspiration - just as much as discovering new technologies and ideas.
In short: Tech-savvy, analytical, and always one step ahead.
Her motto: “The best technology is the one that makes complex tasks simple.”
