Modern glass design with innovative NFC functionality
NFC technology has now entered the glass industry
RASTAL and smart-TEC have prepared the basis for future glass design by integrating a NFC chip into a drinking glass. Tradition, innovation, design and quality are all combined to take glasswork to the next digital level.
The RASTAL Smartglass® is born
The NFC chip is connected to the glass using special pressing technology. Every NFC chip has its own unique UID number, giving every single RASTAL Smartglass® worldwide its own distinctive and clear identity.
Many smartphones are NFC-compatible and recognise the chip. Smartphones with an Android operating system generally have a pre-installed NFC reader. Apple devices are, from the iPhone 7 (or newer) also NFC-compatible.
Hold your smartphone or tablet up to the NFC chip integrated in the glass to read the chip. You are then directly forwarded to a mobile website with product, marketing, and sales information.
Uses at all levels
Customers are reached in real time during consumption and direct interaction is also possible. Event or marketing actions such as competitions, free drinks, special promotions, or specific events help gain customer loyalty to the brand. At the same time, primary data can also be obtained and evaluated.
Modern gastronomy has its finger on the pulse, ensures loyalty from existing customers, whilst winning new ones. The RASTAL Smartglass® improves customer communication and interaction, whilst also reducing administrative workload at the same time. This is possible by connecting the NFC glass to existing cashier systems. Time and money are both saved as a result.
These people receive current information tailored to their requirements, with an individual approach and promotions that are suited to their age. The VIP feeling lets guests feel special.
Would you like to receive more information from our team?
You drink and your NFC glass pays for it
This innovative idea has already withstood a baptism of fire:
At the Wacken Open Air festival, over 70,000 visitors charged a NFC chip integrated in the glass with credit. Beer was poured from corresponding taps and also paid – cashless – at the same time.
The smart NFC glass was held to a NFC reader integrated in the beer tap. The reader recognises the NFC chip and the beer price is deducted from the virtual credit, then the beer tap is opened. This scenario is especially useful at large-scale events.
RASTAL Smartglass® and IDconnect: an unbeatable combination
Simply hold the smartphone or tablet in front of the NFC chip to quickly access IDconnect. No app is required. The mobile ID connect web app is programmed by RATHGEBER and is the ideal communication channel for B2B and B2C applications.
Business to Consumer (B2C):
When online, the consumer receives product-specific information, can take part in tailored marketing promotions, or access online shops or social media channels.
This builds on brand loyalty and maintains it. The opportunities are practically limitless.
Examples of IDconnect contents:
- Links to online shops
- Store a personal wish-list of drinks
- Accessing cocktail recipes online
- Links to social media channels
- VIP guest lists
- Special events
Business to Business (B2B):
Within the business to business sector it is possible to document drinks consumption and to link this to internal databases or systems. Primary data can be collated and evaluated. This informative consumer data is useful for strategic planning within the drinks industry and gastronomy.
IDconnect is a flexible software solution that can be amended to the client’s CI. The unique identification number (UID) on the NFC chip is connected to ID connect, making the RASTAL Smartglass® a truly unique piece.
Are you interested in a NFC glass?